Description
Most persona templates ask you to name your customer, guess their age, and pick a stock photo. Then the persona sits in a folder and never touches your keyword research.
This one skips the fluff and answers the only question that matters for SEO: what does this person actually search for, and how do you turn that into content that ranks?
Built around four sections that move in order, from who they are to what to publish next.
What’s inside:
- Persona profile: real goals, pain points, and objections (not hobbies and stock quotes)
- Search and discovery behavior mapped across every funnel stage, including how they use Google, AI Overviews, and tools like ChatGPT
- A funnel table covering Awareness, Consideration, Decision, and Retention, with the exact phrases to target at each stage
- Content preferences and trust-trigger checklist, so your page doesn’t just rank, it converts
- A built-in SMART SEO goal generator that turns the persona into a measurable target
- Content tracker to hand straight to a writer
Delivered as an editable Google Doc. Fill in one persona per real buyer type, most businesses only need one to three.
Perfect for: freelance marketers briefing writers faster, small business owners who “know” their customer but can’t turn that into keywords, and agencies that want a repeatable persona process for every client.
Reviews
There are no reviews yet.